6 Tattoo Website Design tips to increase your site’s conversion rate
You’ve invested a lot of time, money, and effort into your tattoo shop. On the other hand, getting clients is proving to be a challenge. According to the IBIS World data, approximately 46% of American adults have at least one tattoo. The market is believed to be worth $3 billion, which includes body piercing and tattoo removal too.
With so many people and a huge market, you start to think about how you can get more clients. Every service-based business owner’s objective is to create a long-term client base, and tattoo shop marketing methods are no exception.
Before choosing a tattoo shop, many people do research online. Your website is an opportunity to own your story, share consumer reviews, show off artists’ work, and make it easy for users to know about your business and schedule an appointment.
So, today, we’ll show you how to design the greatest tattoo business website by sharing tips that will help increase conversion rates.
Tattoo Website Design tips to increase conversion rate
A user-friendly interface for tattoo shop websites
When it comes to a website’s success, usability takes precedence above appearance. In order to give consumers a rich user experience (UX), all elements and features on the website must function together seamlessly.
If you have a long-established tattoo website, you should have categories like “our tattoo designs,” “tattoo type,” or “customer testimonials.” For visitors, an easy-to-navigate and user-friendly tattoo shop website design can help them find what they need quickly.
Integrate Social Media Pages to Your Website
Having a strong social media presence is now essential for every business’s marketing strategy, regardless of its size or reputation. Add a link to your social media pages on your tattoo website in order to increase traffic and sales.
In the same way, your social media team can let people know about your website and make them a part of your network. Furthermore, this will help you keep your prospects informed about the latest offers and events related to your business.
Give exceptional attention to detail
Consider highlighting the benefits you have over your competitors as well. Let’s be honest here. There are a lot of tattoo shops in any big city. This means that your website should showcase the distinctive qualities that set it apart from the others. Inks, tools, or dedication to excellent design could be what sets you apart from the competition. You’ll experience an increase in sales if you design your tattoo business websites based on these details.
Use high-resolution images
Creating a tattoo shop website that has a visually appealing design is critical. It’s better to have a professional photographer take pictures of your tattoo shop than to use stock images that you can find online. Place high-resolution images of your top-selling designs on your web pages to attract customers.
Optimize for mobile platforms
According to research, the majority of users browse the internet mostly via their phones and tablets. As a tattoo shop, you must ensure that your website is mobile-friendly in order to gain new customers. This way, you’ll receive more foot traffic and can avail benefits of the majority of consumers who get tattoos on the go.
Choose the most suitable theme
There are a lot of pre-made tattoo website design themes available today. The Webster multipurpose template is our absolute favorite among the many WordPress themes available today. As a matter of fact, you will be able to develop a professional-looking tattoo shop website in just a few steps.
To maximize your results and set yourself apart from the competition, you must ensure that the theme you pick includes the following characteristics:
Customizable color schemes: It’s essential that your website’s color scheme is in line with your brand’s aesthetic if you want to deliver an outstanding user experience.
Multiple fonts and typeface choices: Be sure to strike the proper balance between an eye-catching and easy-to-read font. It is important to include a little empty space around the most crucial information when designing your website.
Offers Customization: It’s important to change how your website looks. This can only be done if you have a lot of layout choices. It’s advisable to look for themes that enable plug-ins and have a wide range of customization options.
So to sum it up
Your tattoo shop’s website should be seamlessly integrated with your physical store. Following these rules will ensure that your tattoo business website is highly functional and gives your consumers what they are looking for.
