This is the story of a poor man with an inadequate domain who wanted to develop a site for a highly competitive keyword, and his lengthy, excruciating journey into the real light of SEO expertise.
Here’s a little primer on what I’m about to discuss. I acquired a dumb domain name a long ago. It was one of those semi-useless domain names that may have been useful for selling telephones or something. But here’s the thing: I’m a poor person. With the few funds I have, I don’t have time to create a smartphone website. This was, at least, my thought not long ago.
After sitting on this domain name for a long time, I decided to set up a website and devote myself to the study of SEO, or search engine optimization. It sounded like an exciting subject, and I knew that those who could understand SEO, marketing, and a little site design would be rewarded in plenty. It sounded extremely amazing to me.
So I went for the throat, as it were. More specifically, I chose certain search keywords for which I would almost certainly never receive traffic in my lifetime. I know you’re clever. This resulted in the site being sandboxed by Yahoo and Google until pigs flew.
They’ve recently left, though, and I’ve stepped out of the sandbox and come face to face with a few SEO shocks. I did get a little amount of traffic, but not from the terms I hoped to obtain it from. I obtained higher traffic after attempting to optimize those pages for the keyword words from which I received traffic. This, of course, set me on a path of conjecture and hair pulling.
After many sleepless nights, I’ve come up with a few ideas that I feel will offer anyone the ability to someday draw traffic from the internet and convert it into a fairly respectable life. One of these days, I’ll probably create an e-book and make millions.
Optimize by the page
Don’t get caught up in the trap of focusing just on creating this far-flung and far-reaching website that will conquer the globe or make you millions in profit overnight. Unless you have a lot of money, you’ll have to work for your visitors. Plan your site carefully to make sure that each page is a well constructed work of wonder.
I enjoy serverside scripting and dynamic websites, but I’ve realized there’s a chance that people may misuse them. I’m sure I have. If your site is generated dynamically, ensure sure each page isn’t a carbon copy of every other page. It’s nice to have the same navigation and basic structure, but each page should be unique.
Each page should use cautious, attempted SEO tactics to target a particular key term.
Don’t try to optimize a single page for a few key terms. Just concentrate on one phrase. Do your keyword research and, whatever you choose, avoid selecting a key term with 2 billion wealthy competitors in Google.
Choose something that is achievable but will get you some traffic fairly quickly. Choose a term that is as narrow to your particular specialty as practicable while still receiving a couple of thousand or so Yahoo searches each month.
Whatever you do, make sure that one web page contains strong, solid, appealing content that really is keyword rich and unique. This will assist to make it unique. At the same time, your content must clearly direct the client toward your intended aim of monetizing your visitors.
Keep it simple
To my dismay, I’ve discovered that constructing a complicated web site with all the content management features and database pleasures isn’t precisely what draws the attention of search engines. Surprisingly, this can also apply to internet users.
Both search engines and surfers will identify a great, clean structure with easily accessible information and straightforward navigation. In my perspective, if you can figure out that aspect, you’ve just nailed roughly 90% of SEO.
Engineer your site for your traffic
When you start getting search engine traffic to your site, pay close attention to what people are looking for. I’m assuming you have some type of analytics tool and can see what search phrases visitors use to find your site. When someone searches for a term or phrase that you haven’t optimized for, do some research. Is the website they’re visiting going to need to be updated to include the search phrase, or does this search word need its own search engine optimized page to manage the traffic?
Conclusion
With each new page you create, you get another potentially valuable piece of digital real estate. If you’re doing your job correctly, each page should eventually acquire its own traffic and you should start to see results. The name of the game in SEO is patience and learning.