How To Do An SEO Competitor Analysis In WordPress?

Using Best WordPress Themes on your WordPress site will not always make you win SERP. To rank high among your competitors you need to do proper competitor research. Finding high-performing keywords using an SEO competitor analysis is one of the finest initial actions you can take. You can try to outperform your competitors by learning what they are doing. This may be a practical way to increase traffic to your website and retain users there. We’ll go through what an SEO competitor analysis is and several reasons you might want to do one. After that, we’ll walk you through the process of doing this using the SEO ranking tool. Your SEO approach can significantly influence the number of highly qualified visitors who find your website.

A thorough strategy uses great content, well-chosen keywords, and clever linking to increase your search engine visibility. Before using keywords on your website, you must learn to find the best ones. An SEO competitor analysis may be helpful in this situation. This strategy entails investigating the keywords that your rivals are employing. You can observe which keywords are already producing results for companies much like yours instead of arbitrarily choosing pertinent terms and testing their efficiency.

Read More:- Website Building For Beginners: A Comprehensive Guide

SEO Competitor Analysis

Method 1: – How to Do the Right SEO Competition Analysis With AIO SEO?

As already mentioned, our WordPress development company and most organizations favor AIO SEO, also known as All in One SEO, as an SEO aid. Over 3 million users trust it because of this, making it one of the most used SEO tools on WordPress. Without learning more about the technical aspects of your WordPress backend, you can quickly optimize your website for search engines.

Steps:

1. The AIO SEO plugin must be installed and activated on your website as a first step. Please refer to our instructions on installing a WordPress plugin for additional information.
2. The plugin’s setup wizard will start running automatically after activation.
3. Please see our tutorial on all-in-one SEO for WordPress for complete setup instructions for AIO SEO.
4. From your WordPress dashboard, you can navigate to All in One SEO > SEO Analysis and select the ‘Analyze Competitor Site’ tab.
5. The next step is to input the URL of your competitor’s website and select “Analyze.”
6. A preview of the meta title and meta description that will display in the search results are also provided by AIO SEO, along with an overall score for your competitor’s website.
7. Additionally, you can see on your rival’s website whatever keywords they focus on. This information is beneficial since it gives you hints about various search terms so you can concentrate on your website and raise your ranks.
8. Your rival’s website will then be examined by AIO SEO using various criteria. It will draw attention to significant problems as well as positive aspects of their website.
9. You can start by viewing the SEO title and meta description along with their character length in the “Basic SEO” section.
10. Utilize this chance by optimizing photos on your website with alt attributes. By achieving high ranks in the image search results, you can do this to increase the number of visits to your website.

Method 2: – Use Semrush to conduct an SEO Competitor Analysis

Utilizing an SEO tool like Semrush is another technique to analyze SEO competitors. It is one of the most widely used website analyzer and SEO checker tools on the market and is utilized by online store owners, bloggers, marketers, and companies of all sizes. Semrush provides a robust competitor analysis tool that aids in identifying the keywords, backlinks, top content, and other factors your competition uses.

Steps:

1. Start by navigating to the Competitive Research section under “Domain Overview” in the menu on your left. After that, just type in your competitor’s URL and press the “Search” button.
2. You will now receive a summary of your competitor’s website from Semrush. You may see its authority score, monthly organic search volume, monthly paid search volume, backlink profile, and display advertising data.
3. You may view additional reports in the Domain Overview area, including the number of SERP features, top organic keywords, distribution of organic positions, major organic rivals, top paid keywords, and much more.
4. You can use the menu on your left to navigate to the “Traffic Analytics” area for a more in-depth examination.
5. You may see which traffic source is the most popular by scrolling down and identifying it.
6. After that, use the menu on your left to navigate to the “Organic Research” section.
7. You may find out more about your competitors’ top keywords, position changes, top pages, and SERP features like featured snippets under this section.
8. To begin with, you can check out the Top Organic Keywords to discover what search phrases people use to find your competitors’ websites.
9. Semrush displays the location of the search term, as well as its volume, overall volume, and search purpose (whether the phrase is informational or transactional).
10. Semrush will then display a list of keywords you and your rivals use. The ‘Missing’ keywords report is the important thing to look at here.

Conclusion:

Without the right tools, working to raise your website’s search ranks might be difficult. Fortunately, conducting an SEO competitor study with an SEO management solution like ManageWP’s Search Ranking add-on is simple. Also, Try and use SEO-Friendly Premium WordPress Themes on your website. With this knowledge, you can start focusing on keywords that perform well and boost traffic to your WordPress website. Technically, a competitive study can never be finished, whether by keeping an eye out for new pages, new keywords, or increasing search features like highlighted snippets. By keeping an eye on your competition, you may perhaps stay one step ahead of them as websites and search results change.