There is a lot of competition on Amazon and especially on Google. As a result, many people create new products on Amazon. For this reason, the search volume of many keywords on Amazon or Google is high. Because of the high competition, it is hard to rank for certain Amazon keywords.
But, don’t worry! By optimizing your product listing (on Amazon) with the right keywords, you can rank high for those keywords on Google and get traffic through Google searches. This way, your product becomes more visible to potential customers and has more chance to get a sale. I will explain to you how to optimize your Amazon product listing with the keywords searched on Google and then rank high for those keywords.
What are Amazon keywords?
Amazon Keywords are specific words or phrases people type in when searching for products on Amazon. They can be single words, two words, or even more! In other words, they are the words or phrases that customers type in when searching for products on Amazon.
How do Amazon keywords work?
When people search for a product on Amazon, they can use specific keywords to find their desired product. Therefore, the more often those exact words and phrases (keywords) are used by people who search for your product, the more visibility your product gets.
How to select the right keywords for your product
Keywords are words and phrases that potential customers type in when they search for products on Amazon. Unfortunately, finding the right keywords is not an easy job since more than 80 million active products are on Amazon. However, there are some tools you can use to find the right keywords.
- Use the ” Keyword Tool ” from Amazonsellerclub that comes with a free trial. You can select one or multiple keywords, and the tool will show you how often these keywords are searched for each month (volume). Moreover, it shows you the competition for each keyword. The higher the competition, the harder it is to rank high on Google ads management for that specific word or phrase.
How to select the right keywords for your product.
Many e-commerce merchants are looking to take advantage of Amazon search results. If you’re one, it’s important to understand how keywords work on the platform.
By relying on Amazon for your traffic, you don’t have to worry about SEO issues like Google’s Panda and Penguin updates (which many smaller ecommerce stores struggle with).
Keywords are words and phrases that potential customers type in when they search for products on Amazon. Unfortunately, finding the right keywords is not an easy job since more than 80 million active products are on Amazon. However, there are some tools you can use to find the right keywords.
- Use the ” Keyword Tool ” from Amazonsellerclub that comes with a free trial. You can select one or multiple keywords, and the tool will show you how often these keywords are searched for each month (volume). Moreover, it shows you the competition for each keyword. The higher the competition, the harder it is to rank high on Google ads management for that specific word or phrase.
- Another keyword tool you can use is Merchantwords . You need to sign up for free, but the downside is that it only shows 10 search results per query (compared to Amazonsellerclub’s 1,000).
- Amazon also has a built-in keyword tool that will help you discover relevant keywords to yourproduct. To use this tool, go to Seller Central and follow these steps:
- Click the “Inventory” drop-down menu next your product and select ‘Manage my product’
- Click ‘Search Keywords’ on the right side of the page (under ‘Keywords & Images’). You will now see awindow that shows a list of keywords.
- To get the most out of keyword tools, it’s a good idea to include all relevant keywords into your listing title and bullets since this is one of the main ways Amazon suggests keywords to customers.
How to use those keywords in your product listing
There are two ways in which you can use the keywords you have found during research:
- You can include them in your product title or description. The most important words are already there, ready to be ranked for on Google ads management .
- You can also include them at the bottom of your product listing under “Frequently Asked Questions” (FAQs). Since you have to follow Amazon’s specific rules for the layout of your product listing, there is no place to include keywords. However, FAQs are a great way to sneak in some extra words that might help you rank high on Google.
Conclusion
With Amazon keyword optimization, you allow your product to show up in the right searches on Amazon, giving it more visibility. This way, you are more likely to get a sale for your product. Moreover, if people search for your products on Google, they are most likely already interested in what they find. This makes them ready buyers of your product!
