Lightbox popups are an excellent way to increase conversion rates. You can trigger them based on exit-intent, site banners, and the Upsell lightbox. To learn more about how to optimize these popups for your website, read on. Here are a few tips to get you started:
Exit-Intent
If you’re interested in increasing your conversion rates through email capturing and lightbox popups, you should make sure that you use exit-intent when creating them. The purpose of exit-intent popups is to convince a user to take an action instead of simply leaving the website. There are a few things that you need to consider when designing your exit-intent popup.
When creating an exit-intent popup for your WordPress site, you should choose the mode that suits your needs the best. The default setting is “off” which will display the popup if a visitor leaves the page without taking any action. If you prefer a different mode, you can use “Aggressive2” or “Full” modes. In the Full mode, you’ll see an alert in all cases.
Site Banners
When a website visitor is about to leave, site banners and lightbox popup can encourage them to sign up for additional content, such as a free eBook. This is because exit popups appear when the user is about to close a tab or go back to the SERPs. This type of popup receives the most negative comments on Twitter, but it can be effective in certain circumstances.
A well-designed popup should cater to the needs of the audience and be easy to read. It should also be easy to sign up. A smooth user experience can help you get a higher form completion rate. The Google Webmasters blog offers a detailed explanation of the new guidelines, as well as examples of what types of interstitials are acceptable. For maximum success, use category-specific popup banners and lightbox popup.
Upsell Lightbox
Email capture and upsell lightbox popups are a great combination to increase sales and minimize cart abandonment. The upsell lightbox can be shown when users are ready to check out, when related products are added, or when the user is asked to make a one-time donation. Nonprofit websites can use them to ask visitors to become members or to donate monthly. A lightbox popup may also appear as a welcome email or newsletter.
Email capture is the most important way to capture emails. Email capture and upsell lightbox popups work well together because they encourage users to purchase more products than they originally planned. The upsell lightbox is particularly useful in cases where the visitors have shown little interest in the products. The email capture and lightbox popup are designed to provide users with valuable information. They are also useful in the case when users have no interest in what’s being sold.
Triggering Options
Lightbox popups and email capturing can be triggered in several ways. One of them is by exit intent, which is when the user’s cursor moves away from the page, a signal that they are likely to close the tab and return to the SERPs. This trigger gets the most negative comments on Twitter, but it is still one of the most effective methods for lightbox popups on certain pages.
The next step is to integrate the plugin with your ESP. Optinly has 12 ESP integrations. To set up an integration, simply follow the steps in Optiny’s Integration docs. Once you’ve finished setting up your integration, check all the settings and then click “Save & Set Live”. Don’t forget to wait about 60 seconds before publishing the changes to your site.
Closing Options
The closing options for lightbox popups and email catch can be a tricky matter. Too many marketers choose to use a small X or a link to dismiss the popup, which annoys users and erodes their trust. A simple thank you message, however, will do the trick. It’s not enough to simply show a closing button. It must be visible and prominent to make the most of this opportunity.
Some lightbox providers let you choose when the popup should appear. You can choose when visitors are likely to close a tab or return to SERPs. If you’d like your popups to appear whenever they’re not actively browsing the web, set the exit-intent trigger. While this is the most annoying option, it can help increase conversions. Some lightbox providers let you choose when your popup will auto-open or close based on their user’s behavior.