If you have stopped by, then we are certain that you must be looking for means and ways to promote your upcoming event successfully.
Of all the mediums, social media has become a trending platform for enabling event marketers to improve the scalability of their events.
Social media event promotion has become a crucial part of event promotion, however, it is important to make a plan.
No matter what the type of event is, it is important to create an impactful strategy. To increase the impact of your event and for pushing audiences to attend the event.
Also, if you are unsure about where and how to begin, then you have landed at the right place.
This post will give you an insight into the different ways in which you can leverage social media in your event promotion. To make your event more successful, and impactful and for ensuring maximum participation.
Let’s get started!
Different Strategies To Use Social Media For Promoting Your Event
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Use the features of the platform to create engaging content
Whenever you create content for promoting your event on social media. Make sure that you use the complete features of the platform. To increase the overall engagement and impact of your content.
Although, every platform has a different aura and vibe about itself and offers a variety of features to its users while the creation of the content.
You can use the stories feature on Facebook and Instagram to promote your event. Instagram offers a variety of story features to its users for posting eye-pleasing stories.
The users can choose from a wide range of GIFs, stickers, countdowns, etc. To make their content more vibrant and attractive.
Doing so would instil curiosity amongst your potential attendees and they will be motivated to attend your event and also actively participate in it.
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Run a hashtag campaign
One of the best ways to promote your upcoming event on social media is by running a hashtag campaign.
And anyone can select an easy-to-understand hashtag and ask your followers to publish content around it.
For more impact, you can keep exciting vouchers or giveaways for the ones that post the best content.
Also, you can aggregate the UGC and display it during the event in the form of a social wall.
A social media wall for events is one of the best ways that event marketers can use to increase the overall reach and impact of their event.
Your audiences will be amazed to see a social media wall during the event and the other audiences will also be intrigued to participate in it.
Hence, everyone loves being featured and displaying a hashtag wall will help you engage your audiences even more.
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Showcase the highlights of the event
Give a glimpse to your audience about what they can expect during the event.
Create a fun teaser for social media and include the highlights of the event and why your audiences need to attend.
Although, if you are inviting a few well-renowned people from your industry, then you need to inform your audience.
This way they will be convinced and excited to attend your event and click on the register button right away.
Although, the aim here is to instil curiosity in your audience and once they are curious about the event. You will be able to witness maximum participation.
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Create behind the scenes posts
Another great way to engage, excite and promote your event on social media is to show behind the scenes to your audience.
Although, one can give glimpses to your audience about the hard work that you are putting in to make your event a success.
Additionally, one can also show your audiences a sneak peek at different areas of the venue. Be it the decor arrangement, the stage decoration, rehearsals in progress, etc.
Also, doing so would excite your audience and they will be convinced to attend the event.
Final Thoughts
This brings us to the end of this post and you got to know about the various ways in which, you can leverage the power of social media to promote your event successfully. Also, social media is a giant network of more than 4 billion active users and promoting.
Your event on the platform can surely help you engage them to increase your event registrations.
Go on now, leverage these strategies in your event promotion and you will surely be amazed at the results!